Trader Enverun:
Welcome, youngster. Our shop offers both magic items and more mundane supplies. We cater to not only magicians, but also to warriors seeking protection against magic -- and even ladies looking for pretty accessories... So many people come to our shop! We even have adventurers seeking clues to the location of the Sword of Othelotte in some of our ancient spellbooks... They must think this is a blasted library!
Buy Accessories.
Buy Common Items.
Sell.
Ask about the local lord and tax rate.
Ask about the Sword of Othelotte.
Quest.